My product uses the convention of the consequence of having unprotected sex. This had been achieved by making the main idea a crying baby with a sad mother. It represents the group of people who are either misinformed or ignorant about contraceptives. In the advert, it is represented by the mother, who can be seen distressed and sad after having a baby, who in the advert was crying. It also touches on the issue of contraceptives being a taboo product which is still forbidden or discouraged by some religion.
The product is targeted towards the group of people who are ignorant regarding condom use. My advert engages with the audience by showing them the grim reality of not wearing condom during sex, which is the possibility of conceiving a baby. Based on the concept development I have made, the target audience is younger audience from the age range of 17-30, and people who are conservative, religious, and have a taboo view regarding sex in general. Therefore, my advert will be shown in regions where condom use is taboo, such as Indonesia. I have chosen this country because despite its wide availability, contraceptives are not widely used. I have also used the tagline ‘Better safe than sorry’ because I think it perfectly suits the younger population who enjoys doing wild, stupid, and dangerous actions, including unprotected sex. Essentially, I have attracted these target audiences by scaring them.
The advert would be displayed mainly online as it is the best way to attract younger audiences who are more likely to view online advertisements than offline advertisements such as billboards. It may also be hard to strike a deal with a billboard company to display a condom ad in Indonesia and some other countries.
By doing this project, my skills in identifying media language in adverts increased. My creative skills also increased as I had to come up with an original advertisement and also draw. I was very fortunate that I had a plan on the get go instead of having to waste time trying to come up with a main idea. This allowed me to spend more time on expanding my main idea and perfecting it.
In creating my storyboard, I did not use any technology as it was paper based, except the concept development. The software I used to create the concept development is google docs, and it saved me a lot of time because as opposed to writing on paper, I could paste clickable links and also edit my texts easier and more efficiently. Using a computer also helped me become more creative as it allows me to research more about other advertisements and implement the elements, codes, and media language that I find suits my theme. I first created a draft and early sketch on paper, which makes it a lot easier to edit and modify as opposed to doing it on a computer. I then identified my mistakes on the first sketch and perfected it on the second draft. This ensures that my final storyboard is the best it can be.
