Media language
Codes that producers put in media that will de decoded by the audiences using conventions
Mise-en-scene
Anything that the audience can see in a frame. There are several components of mise-en-scene: set design, costumes, composition, and lighting. These are all used to give meaning to a scene.
Camera Movement
How the camera moves. eg. dolly, track, tilt, pan, zoom, etc.
Editing
When scenes and clips in a movie are altered
Sound
What you can hear in a movie. There are two examples: digetic and non-digetic. Digetic: The actors can hear. Non-digetic: actors cannot hear
Code
Symbols that producer put to send messages
Convention
Generally accepted meaning of the codes
Connotate
What a word is associated with
Denotate
The literal meaning of a word
Diegetic sound
Sounds that can be heard by the audience and actors
Non-diegetic sound
Sound that can only be heard by the audience
Preferred reading
When the audience decodes and understands the codes exactly the way the producers intended them to be
Negotiated reading
Audience understand the message of the producer, but may reject some elements
oppositional reading
Audience reject the message
Diversion
Audiences' distraction
Personal identity
Relatable to audiences' personal lives
Social relationships
They can
Surveillance
Staying up to date, to fulfil their curiosity
Demographics
The age, gender, occupation, social class, race, political leanings of the audience
Psychographics
The behaviour. values, interests, personality of audiences
Genre
Group of media based on their shared characteristics
Subgenre
More specific grouping
Representation
What the media represents
Industry
How the product is circulated, distributed
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