Glossary

Media language 

Codes that producers put in media that will de decoded by the audiences using conventions

Mise-en-scene

Anything that the audience can see in a frame. There are several components of mise-en-scene: set design, costumes, composition, and lighting. These are all used to give meaning to a scene.

Camera Movement

How the camera moves. eg. dolly, track, tilt, pan, zoom, etc.

Editing

When scenes and clips in a movie are altered

Sound

What you can hear in a movie. There are two examples: digetic and non-digetic. Digetic: The actors can hear. Non-digetic: actors cannot hear

Code

Symbols that producer put to send messages

Convention

Generally accepted meaning of the codes

Connotate

What a word is associated with

Denotate

The literal meaning of a word

Diegetic sound

Sounds that can be heard by the audience and actors

Non-diegetic sound

Sound that can only be heard by the audience

Preferred reading

When the audience decodes and understands the codes exactly the way the producers intended them to be

Negotiated reading

Audience understand the message of the producer, but may reject some elements

oppositional reading

Audience reject the message

Diversion

Audiences' distraction

Personal identity

Relatable to audiences' personal lives

Social relationships

They can 

Surveillance

Staying up to date, to fulfil their curiosity

Demographics

The age, gender, occupation, social class, race, political leanings of the audience

Psychographics

The behaviour. values, interests, personality of audiences

Genre

Group of media based on their shared characteristics

Subgenre

More specific grouping

Representation

What the media represents

Industry

How the product is circulated, distributed