Component 3 - Statement of Intent

This statement of intent was created by Rania.

Audience

Our target audience is made up of young adults between the ages of 15 and 25. With the integration of both male and female, especially those in highschool, we target both genders. Although the music video is intended for a global audience, we will primarily target Asian audiences as we are indonesian based band . Students in high school and college are typically affected by this issue, which is why this video focuses on them. We think a simple, sincere approach would be welcomed by our audience. 

Media Language 

This music video is intended for people who are interested in the city pop, r&b genre. The dramatic lighting, dramatic scene, ambient and tense music, as well as the narrative, which will bear the weight of our message that we want to transmit to people, are the genre norms we will portray. 

Represesentation

We will speak for youth and young adults alike, through our representation of love, in specific young love. The music video will portray them in a way that discusses the main characters as young and naive, which are conveyed through the shots we plan to employ alongside the mood and setting of the locations we’ve chosen and props or facial expressions which may better enhance this vision. 

Industry

The distribution of this work will take place on social media sites like YouTube and music platforms such as spotify and mtv. We may include new media into our promotional strategies by using Twitter and Instagram to generate interest in our music video. Since we are primarily interested in students, we will appear in podcasts and interviews to share our campaign across the world. We can ensure that our media output reaches as many viewers as possible by utilising social media

Reflection:

This statement of intent is very important to guide us throughout the planning phase for the music video. This will act as a reminder for us not to stray away from our main theme when we create ideas. I believe this is just what we need as one of our main issue is that we often get carried away with many different crazy ideas, completely forgetting who we are targeting, the theme, etc.